The process of writing a good company description is a lot harder than you first expect.
When trying to describe my company in a well structured paragraph I really struggled with the creative process, I kept getting hung up on making the sentences as cohesive as possible, sacrificing important content in the process.
So I went to the ‘about us’ section of other agency’s in my sector and went on a copy and pasting spree, compiling an amalgamation of other companies values as my own.
I thought to myself “thank god that’s done” and left it there.
The next day I went to look at my sites about us section and thought to myself “does this really represent my company?” – the answer was wholeheartedly no.
So I took a step back.
Rather than thinking about how perfectly worded these other companies had described their company I instead thought “what do i actually believe my company values are/will be?”. I made the following lists:
What we do
Boosting social success
Increase advertising effectiveness
Increasing organic traffic
Creating consistent brands
Work with start-ups
Not being too serious – allow innovation
Creating real relationships with clients
Maximising time efficiency
Make genuine impact